It's Not a Tomato; It's an Idea of a Tomato
When did our food choices become so complex? From a society of people who spent majority of their time hunting, gathering, fishing and then turning their daily haul into simple delicious meals - to the society of people today who are navigating aisles and aisles of highly processed supermarket foods, packaged with attractive colorful labels and a long non-pronounceable ingredient list. Between food industrialization, clever food marketing and food lobbyists, collectively I fear we have given very little thought to what this ready-to-eat culture is doing to our own planet, society and our long-term health and well-being. "It's not a tomato; it's an idea of a tomato" it's a tagline by one of my favorite authors Michael Pollan from an old food documentary Food Inc . that struck a deep cord with me. He was explaining how the supermarket culture is erasing the seasons and the meaning of seasonal produce. Now a days most fruits and vegetables …
It's Not a Tomato; It's an Idea of a Tomato
When did our food choices become so complex? From a society of people who spent majority of their time hunting, gathering, fishing and then turning their daily haul into simple delicious meals - to the society of people today who are navigating aisles and aisles of highly processed supermarket foods, packaged with attractive colorful labels and a long non-pronounceable ingredient list. Between food industrialization, clever food marketing and food lobbyists, collectively I fear we have given very little thought to what this ready-to-eat culture is doing to our own planet, society and our long-term health and well-being. "It's not a tomato; it's an idea of a tomato" it's a tagline by one of my favorite authors Michael Pollan from an old food documentary Food Inc . that struck a deep cord with me. He was explaining how the supermarket culture is erasing the seasons and the meaning of seasonal produce. Now a days most fruits and vegetables …